NEW YORK, May 20, 2021 / PRNewswire / – Ogilvy today announced the lineup for Nudgestock 2021, the must-see festival hosted by Ogilvy Consulting that brings together the worlds of creativity and behavioral science. For the second year in a row, Nudgestock will be available live and online worldwide for free. The day of talks, provocations and discussions will be held on Friday June 11 with continuous programming of 2:30 a.m. Eastern Time (8:30 a.m., BST) at 2:30 p.m. EST (8:30 p.m., BST) live streaming on Nudgestock.co.uk. Register for yourself and consult the complete program agenda here.
Nudgestock 2021 features a list of the brightest, most provocative, and inspiring minds spanning the worlds of behavioral science, marketing technology, sociology, and entertainment. Speakers will reveal why the keys to understanding sensitive issues such as mindfulness, climate change and vaccine reluctance all lie in behavioral science. This year’s festival will address themes such as:
- Resetting the New Normal with Behavioral Science: Why We Can’t Return – In many ways, the pandemic offered a reset. Hear research and applied experience from experts who offer solutions to tackle climate change, inequality, urban mobility and more.
- Echo chambers: Why you are in one and how to get out – In the era of the “social dilemma” we find ourselves pushed further and further away from those with whom we do not agree. Tribal divisions go beyond social media feeds – they impact our worldview, our values and, most importantly, our actions. What does the field of behavioral science have to teach us about strengthening the current social fabric?
- Reducing Stigma: Mental Health – Conversations about resilience and vulnerability have never been more important. Backed by cutting-edge research and rich lived experience, speakers at Nudgestock will share their best tips for saving space for yourself and for others.
- Innervation: the science of behavior to outsmart the competition – Behavioral science offers a valuable counterpoint to the reductionist view of the company as a logical and quantifiable battle for efficiency gains. Without some recognition of human psychology and epistemology, without understanding the need for framing and storytelling, you can be as logical as you want and still fail, even if your product is objectively better and cheaper than that of your competition. Nudgestock will explore why psychological innovation is the most sustainable way to gain competitive advantage.
- Fighting the pandemic: when to push and when to push – Hear thoughts from our speakers on the behavioral aspect of the coronavirus, Covid-19, and how to fight its spread.
Rory sutherland, Vice-President, Ogilvy UK said: “One of the most interesting developments of the past year is that all of a sudden every business question is about behavior. There has never been a time when marketing insight and creativity has. needed in companies and governments. In times of stability, companies tend to take human behavior for granted and focus on the more deterministic operational questions posed by the balance sheet. Now, unless you can tell. first answer human questions, all other questions are moot. With Nudgestock, we aim to bring together some of the best ideas in behavioral science for the simple purpose of exploring how real-world humans think, decide and act – something that never felt more relevant. ”
Since 2013, Ogilvy’s behavioral science practice has held Nudgestock in the UK. Last year, the COVID-19 pandemic forced Nudgestock to evolve into the virtual, global event that it is today. It featured a mix of Nobel Prize-winning economists, magicians, primatologists, evolutionary psychologists and neuroscientists, all dedicated to the simple goal of studying the complex science of how we think, decide, and act in the world. real.
Ogilvy is committed to providing a representative and diverse set of speakers and perspectives to attendees and this year’s programming has been OF (Diversity & Inclusion at Conferences and Events) approved and certified. Some of the 2021 headliners include:
- John cleese is a renowned actor, comedian, screenwriter and producer and one of the co-founders of the Monty Python comedy troupe, which has created popular television series and four blockbuster films, And Now For Something Completely Different (1971), Monty Python and the Holy Grail (1974), The Life of Brian (1979) and The Meaning of Life (1983). He also co-wrote and starred in the hugely popular sitcom Fawlty Towers and the movie A Fish Called Wanda, for which he won an Oscar nomination for Best Original Screenplay. For her television work, Cleese won an Emmy Award for her guest role in the comedy series Cheers and received another Emmy nomination for “Will and Grace.” Cleese is also the author of two bestselling books on psychology, Families and how to survive and Life and how to survive it.
- Daniel Kahneman is the author of the bestseller Think, fast and slow and is one of the leaders of modern behavioral economics, as pointed out Michael lewis Cancellation Project. In the late 1970s and early 1980s, Kahneman and Amos Tversky has published two landmark papers laying the foundations for what the subject is today: “Perspective Theory: An Analysis of Decision Under Risk” and “Judgment Under Uncertainty: Heuristics and Bias”. Since then, Kahneman has moved on to studying new topics including hedonic psychology, algorithmic data analysis and, more recently, artificial intelligence. He also spent several years advising the largest financial services companies around the world. Kahneman’s latest book, Noise, releasing May 2021, explains how and why humans are so sensitive to judgment noise, and what can be done about it.
- Cerita Bethea has spent over 25 years applying the principles of behavioral science to product development, marketing and RM, innovation and design, after earning a PhD in Cognitive Psychology. Her career spans the automotive industry at Ford Motor Company and Toyota as a Senior Human Factors Engineer, at Kimberly-Clark Corp where she led the adoption of behavioral frameworks to drive branding platforms, and most recently at The Coca-Cola Company where she leverages large-scale models of behavior and decision-making to fuel and support brand growth.
- Shahzeen Attari is Associate Professor at the O’Neill School of Public and Environmental Affairs at Indiana Bloomington University, whose research focuses on people’s judgments and decisions about climate change and resource use. She has studied how people think about the use of energy and water, how people conceptualize water systems, and is currently studying how to use stories to merge facts and feelings to motivate action on climate change.
- Ruby wax is a very successful actress and presenter who has had her own show on the BBC for 25 years, interviewing among others, Donald trump, Imelda Marcos, Madonna and OJ Simpson. She is the author of four Sunday Times best-selling books, and for 25 years she has also presented her solo shows live worldwide, until recently conducted by the late Alan rickman. She holds a master’s degree in mindfulness-based cognitive therapy from Oxford University and is a highly acclaimed TedTalk Global speaker.
Ogilvy’s Behavioral Science Practice creatively applies knowledge of contemporary behavioral science to diagnose, create and validate “unseen opportunities” and create giant impact. That it be responsible for improving the safety of From Europe busy airports, changing the way people interact with the world’s most popular social media or leading sustainability projects around the world, their work spans product design, experience design, organizational change and behavior change communications.
Ogilvy produces iconic, culture-changing marketing campaigns that have grown brands and businesses since the day its founder David Ogilvy opened store in 1948. Today, with 132 offices in 83 countries, Ogilvy’s singular ambition is to be the best creative partner and growth platform on the planet. Ogilvy’s deep expertise in nearly every field, coupled with its award-winning global network, enables it to scale value-generating ideas at lightning speed – all fueled by world-class creativity to empower clients. an unfair advantage in this complex, noisy and hyperconnected world. In 2020, two of the world’s most prestigious creative awards, D&AD and The One Show, recognized Ogilvy as Network of the Year, reflecting its ability to use creativity to transform business and culture. Ogilvy is a WPP (NASDAQ: WPPGY) company. For more information visit Ogilvy.com, and follow Ogilvy on Twitter, Instagram, Facebook, and LinkedIn.
For more information contact: David Ford / [email protected]