BOSTON, MA, May 25, 2022 /24-7PressRelease/ — Flimp Communications, the leading full-service provider of digital communications and employee engagement solutions, today announced the results of its enrollment case study open 2021-22 and its report on trends. The report includes open enrollment data collected during the 2021-22 open enrollment season* from 212 campaigns targeting more than 700,000 employees across more than a dozen industries, and showcases the impressive value of digital communications and educational videos offered during the open registration process. Digital postcard campaigns saw average engagement rates of 72%, and when campaigns included a decision support tool, like PLANselect, that number jumped to 77%.
Mobile access has been a key driver this year, with data showing QR code usage more than tripled** and views on mobile devices continued to hold steady at 15%, as employers push communications to reach employees wherever they work. The highest engagement rates by industry were found in the construction vertical at 96%, followed by information technology at 89% and government and municipalities at 84%.
Digital Postcards are a unique offering at Flimp and provide a simple, yet compelling way to deliver benefits information and multimedia content that tracks engagement. These cost-effective “mini-microsite” experiences are built on Flimp’s cloud platform and come with tracking capabilities to measure employee engagement. Digital postcards are particularly attractive for informing employees about the benefits and details of open enrollment. Transmission of OE details to employees is seamless, as Flimp’s digital postcards can be distributed through multiple channels such as email, text, QR code, URL links and embed code.
Highlights of OE’s Engagement Report at a Glance:
–Average engagement rate: 72%
–Average time on content: 3 minutes, 9 seconds
–Total number of campaigns: 212
–Total number of employees targeted: 704,958
– Total actions taken: 569,900 (including video views)
–Average response rate: 1.5 actions per view
–Average mobile views: 15%
Employee engagement rate by sector:
–Information Technology: 89%
–Banking and financial services: 71%
–Health: 69% – compared to 54% in 2020
–Leisure, hospitality and tourism: 51%
–Consumer products and distribution: 48%
“With hybrid and remote working becoming the new norm, it’s no surprise that there has been an increase in demand for communication with our digital postcards for OE benefits education to mobile devices,” said said Wayne Wall, CEO and Founder of Flimp Communications. “This year, in particular, we have seen a significant increase in the number of employers using our digital postcards to send targeted benefits messages and videos to employees via SMS and QR code, and we expect that this trend grows even more in 2022 as our customers look for new ways to improve engagement with employees, not just during the open enrollment period, but throughout the year. »
Notable trends in open registration communications include:
–Digital postcards outperform email alone with an average engagement rate of 72%. While email is still a necessary medium of communication, engagement rates increase dramatically when used to distribute digital postcard content. Digital postcards can also be distributed via text, QR codes or web links.
–Video education is here to stay. More than half of the campaigns included in this report used additional educational videos in their OE digital postcards. Videos are the preferred learning method for many employees and allow self-paced training.
–Decision support tools are an important component of OE communications. When campaigns included a decision support tool, average engagement rates jumped to 77%.
–QR codes have made a big comeback. Requests tripled from 2020 and were included in 15% of all OE campaigns (up from 10% in 2020).
Some of the world’s most recognized brands have leveraged Flimp Communications’ solutions for open enrollment in 2021, including the American Diabetes Association, California Pizza Kitchen, New Balance, NPR and United Rentals.
Download Flimp Communications’ 2021-22 Open Enrollment Trends Report and Case Study here: https://www.flimp.net/2021-22-Open-Enrollment-Report-Industry-Benchmarks-Takeaways -Best-Practices
For more information or to register for a communication strategy session prior to open registration, visit: https://www.flimp.net/contact.
About Flipp Communications
Flimp Communications is a leader in HR, benefits and employee communications. Through its powerful and customizable Flimp 360 solution, the company provides virtual communication solutions including software, business intelligence tools, SMS and interactive digital content to employers, HR consultants, insurance companies and service providers. health care. With offices in Boston, MA, Denver, CO, Vero Beach, FL, and Burlington, VT, Flimp works with more than 750 corporate clients, including many Fortune 500 companies. The award-winning employee communications platform enables users create, distribute and track interactive video and branded multimedia content without any programming or IT resources for corporate, internal and employee communications. For more information, visit: www.flimp.net.
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