Behind Automation for Officeless Workers, with Maximl CEO Pankaj Pawan

In a survey conducted by Meta’s workplace, 74% of workers without a desk believe that there are barriers to communication at work, especially in teamwork. It is safe to say that this is the new sphere explored by automation, making the workplace better and efficient for workers without an office. Chennai-based start-up Maximl is India’s first connected work platform for office-less workers, digitizing their workflows in the field. The start-up has a strong portfolio of some of India’s largest refineries and plans to expand to share its services overseas. Analytics India Magazine contacted Maxim co-founder and CEO, Pankaj pawan, to learn more about the technology and offerings of the no-code / low-code platform.

AIM: What was the problem that Maximl was trying to solve?

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When starting Maximl, we observed massive underutilization of technology in processing and manufacturing shops run by an office-less workforce of 500 million. Despite digital advancements, much of the manufacturing sector still relies on paper and spreadsheets for collaboration. There is massive underutilization of digital tools in processing and manufacturing shops that employ 500 million people without an office.

We launched Maximl with the goal of standardizing and simplifying workshop collaboration for staff. We spent a lot of time understanding the weak spots of the workforce and found that they did most of the work, yet were the least digitally empowered section. We are convinced that digital interventions could significantly improve safety and productivity in workshops.

Initially, we focused on one particular use case of enabling collaboration for O&G turnarounds, which was a big challenge for everyone. We’ve helped them gain real-time visibility across teams and automated their manual workflows to focus on high-value tasks. We’ve come a long way since then and serve multiple industries in multiple use cases, but the goal remains the same: to connect people with each other and with machines to enable them to work in a more productive and safer environment. .

Maximl is the only technology company in India to have digitized over 80 large-scale industrial maintenance projects. At present, we have strong engagements with 8 out of 10 Indian refining companies. We also work with three of the five largest Fortune 500 companies in the country. We also signed long-term contracts with Indian Oil to digitize all of their downtime maintenance at nine sites.

PURPOSE: Please discuss how your flagship No-Code / Low-Code services are helping various industries in India.

Our connected worker platform enables heavy industries, especially manufacturing, to gain digital control of their complex processes through machine learning. We are a one stop solution to digitize all workshop operations across maintenance, EHS, quality and production. We automate field workflows, provide effective frontline worker training, knowledge sharing, compliance measurement, and superior collaboration. As a result, we reduce the variability of manufacturing results.

We empower businesses to focus on digital operational excellence and the empowerment of frontline workers. We are convinced that the shift from traditional paper, spreadsheet and tribal knowledge to a paperless and connected world will open up new opportunities for massive growth in the company’s value chain.

OBJECTIVE: Please explain the technology stack used to create a no-code or low-code platform.

Being a SaaS platform that forms the intelligent layer between people in Industry 4.0, the technology stack used by Maximl is strongly geared towards creating engaging experiences that drive technology adoption in a space used for technology. traditional coordination on paper.

The platform is geared towards mobility, with experiences curated for the use of mobiles and tablets on all platforms – iOS and Android. Algorithms optimized for synchronization ensure seamless use in low connectivity environments, especially as our end users operate in metallic environment environments, resulting in a Faraday cage effect of poor connectivity. Intrinsically safe devices are used for hydrocarbon rich environments.

The digital transformation our customers are experiencing has always led to a wave of media interactions, with users uploading terabytes of images and videos to the platform within days. The technology stack leverages Azure and AWS cloud services for seamless media delivery to dashboards, viewed on both laptops as well as meeting room monitors and projectors.

The platform is designed for a global scale, with multi-regional deployments, in accordance with latency and compliance requirements, which come from sensitive data held by the platform. The platform is based on a combination of monoliths and microservices, connected using an event model. Our servers are hosted in the Americas, Europe, India and South Asia. The sensitivity of the affected data is handled using multiple layers of protection that ensure both cost efficiency and data isolation.

The powerful backend provides real-time calculations and insights, reducing scan time from more than two days, using traditional scan tools, to less than a few minutes. The system analyzes thousands of resources as well as over 30,000 people, project and plant variables to provide real-time information on optimal project planning and execution.

Overall, the architecture and technology stack were designed to solve the biggest challenge: driving an industry accustomed to traditional ways of operating in a digital world of Industry 4.0. The stack was successful in achieving this goal with thousands of users at over 50 sites and four continents and millions of dollars in savings through information at each site.

AIM: How does Maximl’s service help the refining industry? Share real case studies of your products.

Maximl’s platform helps refineries unlock the potential to improve the productivity of the large frontline workforce by more than 5% and reduce the risk of safety incidents and delays that can save 2 to 4 crore in a turnaround time by avoiding delays resulting from rework, better manufacturing decision based on real-time data and faster approvals during start-ups.

The benefits of applying Maximl’s integrated platform in India have been experienced by most refineries and processors in India and SEA. It helps connect project managers and planners with the large office-less workforce.

Maxime’s solution:

– Allows real-time monitoring of projects with data coming directly from the field on several sites. It provides better visualization of project control metrics.

– Establishes a single source of truth connecting all employees on one platform to speed up project execution and prevent miscommunication.

– Reduces paper movements and helps refineries go paperless with the platform’s codeless capabilities, quickly digitizing workflows such as problem management, safety visits, and more. improving productivity.

AIM: How do you see the landscape of refining industries evolving with AI in the future, and how is it helping the Indian economy?

Operations and controls in the refining industry are a very mature and digitally led space and already use many AI applications in addition to online machine data to improve throughput, yields, predict outages, etc.

The area of ​​reliability, which includes the inspection and maintenance of assets, is one that is very unorganized, especially the field processes beyond the generation of a work order from an ERP. and uploading an inspection report to an APM / EAM system. We believe that another frontier of AI application is going to be on human processes, which is largely a tribal knowledge issue today. Simply put, factories in the world and in India are run by 30 years of experienced technicians and their tacit knowledge. With the influx and shift in balance in favor of the millennial workforce, both medium tenure and tribal knowledge sharing methods are now under serious threat. This is the exact reason why there is a lot of effort to digitize workflows, automate them and eventually lead to superior decisions using AI.

OBJECTIVE: You have extended your services abroad; how do you personalize your solutions to different countries? What space do you use there?

There are both operational and cultural differences when selling and implementing a solution in a new geography. An inherently positive trait of manufacturing is that the theoretical processes are very similar from region to region, as they are largely driven by global OEMs and technology providers such as SAP, IBM, and Oracle. Much of the variability comes from human factors – manual process flows, contract models, and technology adoption. Our codeless capabilities have matured enough to handle the variability between sites, organizational structures, the approval process, and the varied experiences required by a plant’s core departments – Maintenance, Quality, EHS, and Operations. Our platform has been multilingual from day one and is currently live on more than 10 sites in Spanish, Portuguese and French.

OBJECTIVE: You have just signed a contract with Indian Oil and raised investments in a pre-series A round; How does this shape your local and global expansion plans?

Maximl is currently present at more than 50 global locations with 16 corporate clients in India, SEA, Latin America and Europe. We have successfully extended our footprints globally and in industries such as chemicals, CPGs, oil & gas, warehousing, natural gas, power & utilities, and OEMs industrial. We plan to go further in LATAM, Europe and SEA by leveraging our network of partners while also working on sales and marketing strategies to have a strong direct presence in the United States as well as the Indian market. We expect to have a presence at more than 100 global locations in more than 20 countries by the end of this fiscal year.

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